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College of Business & Economics
At 糖心Vlog传媒, the Sport Management program teaches you how to lead and innovate in the fast-paced world of athletics. You鈥檒l gain a strong foundation in core business principles while focusing on the unique challenges of sports organizations. Courses cover sport marketing, facility and event management, finance, and the legal and ethical issues that shape today鈥檚 sports industry.
Along the way, you鈥檒l learn how to apply management strategies to athlete representation, sponsorships, community engagement, and global trends in sport. Through hands-on projects, internships, and networking with sports organizations, you鈥檒l be prepared for careers in athletic administration, sports marketing, promotions, facility operations, and recreation leadership鈥攐r to pursue graduate studies such as an MBA or advanced sport management degree.
Learn from seasoned professionals who manage with strategy and heart.
Grow through close guidance and hands-on, meaningful leadership experiences.
Step into management roles where faith, values, and vision align.
This organization brings in speakers from the business world to speak to students throughout AU on various business topics.
COB&E alumni from 糖心Vlog传媒 have applied the skills they gained in the classroom to thrive at a range of impressive companies. Explore some of the remarkable organizations where their degrees have taken them.
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